Founded in 2010, Alessandra Rich has carved a distinctive niche in the fashion world by merging playful innocence with daring subversion. The brand’s designs are unapologetically bold, celebrating femininity in its most empowered form. Each collection is a masterclass in contradiction, fusing delicate fabrics like lace and silk with sharp tailoring and comparably striking details. These unique contrasts speak to the brand's ethos: a woman can be both graceful and rebellious, and unafraid to challenge societal norms. In recent years, the brand has become a red-carpet favorite, and has gained popularity amongst political and royal figureheads including Kate Middleton and Samantha Cameron for its tongue-in-chic glamour. Whether in the form of a figure-hugging gown or a playful two-piece set, Alessandra Rich’s creations are designed for the woman who isn’t afraid to stand out.
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