Discover the secret to luscious locks with Living Proof Full Shampoo. Infused with cutting-edge technology, this transformative formula breathes life into limp, fine hair. Say goodbye to flatness as this shampoo works its magic, adding natural volume and thickness to your strands. Experience the confidence of fuller-looking hair with every wash, courtesy of Living Proof. Elevate your haircare routine with a brand trusted by professionals and enthusiasts alike, and unlock the full potential of your locks.

In 2005, an unlikely combination of biotech scientists and renowned hair stylists came together to pioneer a first-of-its-kind haircare philosophy based on science. Our mission was to create inventive solutions designed to solve real-world hair problems. We are a think tank of geniuses, innovators, and disruptors dedicated to the scientific discovery of solving hair’s toughest challenges. From start to finish, our expertise and breadth of R&D lead us to game-changing breakthroughs that enable us to invent the most innovative formulas on the market, utilizing a stringent testing protocol to create peak performance products with the highest efficacy. Born at MIT, we are a think tank of geniuses, innovators, scientists, and disruptors who invent one-of-a-kind solutions for your toughest hair challenges.

• Gently massage into damp hair and rinse, repeat application if necessary. 
• Rinse thoroughly and follow with Living Proof's Full Conditioner.

Water/Eau/Aqua, Sodium Methyl Cocoyl Taurate, Cocamidopropyl Hydroxysultaine, Decyl Glucoside, Sodium Lauroyl Lactylate, Sodium Cocoyl Glycinate, Maltooligosyl Glucoside, Linoleamidopropyl PG-Dimonium Chloride Phosphate, Amaranthus Caudatus Seed Extract, Sodium Cocoyl Isethionate, Ceteareth-60 Myristyl Glycol, Cassia Hydroxypropyltrimonium Chloride, Hydrogenated Starch Hydrolysate, Furcellaria Lumbricalis Extract, Polyquaternium-47, Phytantriol, Hydroxyacetophenone, PPG-2 Hydroxyethyl Cocamide, PEG-150 Pentaerythrityl Tetrastearate, Trisodium Ethylenediamine Disuccinate, Sodium Benzoate, Citric Acid, Fragrance/Parfum, Linalool, Hexyl Cinnamal, Citronellol, Limonene.