This Aveda Blonde Revival Purple Toning Shampoo is a sulphate cleanser free formula. Formulated with violet rich pigments, acai and passionfruit oils, this toning shampoo neutralises unwanted yellow or brassy tones for a brighter, more illuminated result that is soft and smooth. With Aveda’s own Pure-fume™ aroma, this shampoo will provide a sensory escape that will transform your routine and your hair.

- Apply to wet hair. Leave in for 1-3 minutes. Rinse thoroughly.
- Follow with Blonde Revival™ Purple Toning Conditioner

Water\Aqua\Eau, Sodium Cocoyl Isethionate, Propanediol, Glyceryl Oleate, Coco-Glucoside, Sodium Methyl Cocoyl Taurate, Babassuamidopropyl Betaine, Hydroxypropyl Starch Phosphate, Glycol Stearate, Guar Hydroxypropyltrimonium Chloride, Glycerin, Passiflora Edulis Seed Oil, Euterpe Oleracea Fruit Oil, Oryza Sativa (Rice) Bran Oil, Tocopherol, Sodium Chloride, Citric Acid, Fragrance (Parfum), Limonene, Citronellol, Amyl Cinnamal, Geraniol, Hydroxycitronellal, Sodium Phytate, Potassium Sorbate, Sodium Benzoate, Phenoxyethanol, Ext. Violet 2 (Ci 60730)