This Color WOW’s Root Cover Up for Platinum Hair will extend the life of highlights without using any peroxide. It is formulated using a mineral powder technology that matches a variety of hair shades and tones. It is water resistant.

• 60 applications per product
• For platinum/light blonde hair
• Fast, easy and precise no-mess mineral powder adheres to hair instantly and covers roots
• Covers grey seamlessly whilst also covering dark roots, extending highlights without peroxide
• Water resistant formula
• Can be used to fill in hairlines and cover up gaps to create the look of thicker hair
• No waxes, parabens or dyes

If you’re thinking of coloring your hair or are looking for ways to maintain the fun hue, Color WOW is the haircare brand you need in your beauty cabinet. It was founded in 2013 by John Frieda and Gail Federici. Today, the brand is known for its innovative and high-quality hair care products designed to address the specific needs of individuals with color-treated hair. Even Jennifer Lopez’s hairstyle Chris Appleton swears by it. He is also the Global Creative Director of Color Wow and behind global beauty trends like “glass hair”, “snatched ponies” and “glossy bobs”. Whether you use a dye or a natural shade, Color Wow’s conditioner, hair spray, and shampoo will maintain the vibrancy and longevity of your hair color. Breathe new life into your strands by shopping for the Color WOW products today.

Apply to dry hair. Load up the small end of the brush with the powder. Use the free hand to pull hair flat against the head and press the brush down firmly into the roots. Start from the scalp and work out. Do not use sweeping motion. Apply more powder as required. Use side edge of the small brush to extend highlights. Lightly dust off any excess powder with the wide end of the brush.

Mica, Talc, Zinc Stearate, Pentaerythrityl Tetraisostearate, Octyldodecyl Stearoyl Stearate, Ethylhexyl Palmitate, Silica, Synthetic Fluorphlogopite, Zea Mays Starch, Aluminum Starch, Ctenylsuccinate, Kaolin, Phenoxyethanol, Dimethicone, Triethoxycaprylylsilane, Ci 77499 (Iron Oxides), Ci 77491 (Iron Oxides), Ci 77891 (Titanium Dioxide), Ci 77492 (Iron Oxides)