Natural, nourishing scalp oils are prevented from protecting the ends of curls because of the twists and bends in the hair shafts. That's where Color Wow's Flo Etry comes in. A leave-in treatment to nourish and replenish your tresses and ends, this miracle product brings dehydrated curls back to life. 

Its oil-rich blend seals in moisture wherever its applied, re-plumping and defining curls without a greasy, tacky, or crunchy residue. The brand's proprietary Profaxil-18 Complex™ is designed to break down jojoba, pequi, and coconut oils into small particles that can penetrate each strand, leaving you with hydrated, bouncy, and frizz-free curls.

• Vegan, gluten-free and cruelty-free
• Cutting-edge Profaxil-18 Complex™ technology moisturizes, de-frizzes, and defines
• Free of parabens, silicone, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan
• Contains less than one percent synthetic fragrance

If you’re thinking of coloring your hair or are looking for ways to maintain the fun hue, Color WOW is the haircare brand you need in your beauty cabinet. It was founded in 2013 by John Frieda and Gail Federici. Today, the brand is known for its innovative and high-quality hair care products designed to address the specific needs of individuals with color-treated hair. Even Jennifer Lopez’s hairstyle Chris Appleton swears by it. He is also the Global Creative Director of Color Wow and behind global beauty trends like “glass hair”, “snatched ponies” and “glossy bobs”. Whether you use a dye or a natural shade, Color Wow’s conditioner, hair spray, and shampoo will maintain the vibrancy and longevity of your hair color. Breathe new life into your strands by shopping for the Color WOW products today.

Apply to wet hair. Working section by section, use fingers or a comb to distribute evenly.

Water/Aqua, Behentrimonium Methosulfate, Cetearyl Alcohol, Cocos Nucifera (Coconut) Oil, Peg-40/Ppg-8 Methylaminopropyl/Hydroxypropyl Dimethicone Copolymer, Glycerin, Simmondsia Chinensis (Jojoba) Seed Oil, Caryocar Brasiliense (Pequi) Fruit Oil, Propylene Glycol Dicaprylate/Dicaprate, Hydrolyzed Rice Protein, Polyquaternium-37, Dipropylene Glycol, Phenoxyethanol, C10-40 Isoalkylamidopropylethyldimonium Ethosulfate, Ppg-26-Buteth-26, Quaternium-33, Ceteareth-20, Caprylyl Glycol, Peg-40 Hydrogenated Castor Oil, Ppg-1 Trideceth-6, Fragrance/Parfum, Tocopherol, Benzyl Alcohol, Potassium Sorbate, Sodium Benzoate