The first step of the iconic Idralia routine, the Idralia Cleansing Milk by Santa Maria Novella pairs a dreamy texture with nourishing plant-based ingredients. With an enhanced formula and brand new packaging, it provides a feeling of suppleness and, thanks to the emulsifier, it acts gently, leaving the face purified and moisturized. Its texture cleanses away makeup and impurities, while delicately nourishing every type of skin.

Officina Profumo-Farmaceutica di Santa Maria Novella sets its roots back to 1221. Founded as a Dominican friars conventum, it is renowned from its beginnings for the cultivation of medicinal plants, the formulation of perfumes and cosmetics, the creation of candles and liqueurs. Its apothecary art legacy crosses eight centuries and is deeply intertwined with Florence history, personalities, power and social tissue in an alchemy of tales and wonders. The oldest pharmacy in the world, it carries its activities in the very places where they all began, uniquely, more than 800 years ago.

Massage a small quantity onto the skin using circular movements and rinse with lukewarm water.

Aqua (Water-Eau), Glycerin, Lauryl Glucoside, Cetyl Alcohol, Coco-Caprylate/Caprate, Glyceryl Stearates, Jojoba Esters, Stearyl Alcohol, Sodium Levulinate, Helianthus Annuus (Sunflower) Seed Wax, Sodium Stearoyl Glutamate, P-Anisic Acid, Xanthan Gum, Sodium Dehydroacetate, Citric Acid, Parfum (Fragrance), Sodium Hydroxide, Polyglycerin-3, Tocopherol