The Aveda Pure Abundance™ Volumizing Shampoo lifts fine hair to its fullest potential with a lightweight yet powerful formula that cleanses without compromise. Its soft gel texture transforms into a plush, airy lather that sweeps away excess oil and product build-up, leaving hair instantly refreshed and up to 4X more voluminous*. Infused with a concentrated botanical volumizing blend featuring peptide-sized amaranth seed extract, it plumps each strand from root to tip for fuller, more resilient hair with natural movement. Expect hair that’s 3X shinier and noticeably stronger with 85% less breakage. Finished with Aveda’s Pure-Fume™ aroma — a soothing, uplifting blend of jasmine, peppermint, palmarosa, and ylang-ylang — for a sensorial cleanse that feels as luxurious as it performs.
Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up-to-date list of ingredients.
