Aveda’s Botanical Repair™ Purple Toning Shampoo is a powerhouse blend of plant-based science and vibrant violet pigments that brightens blonde, silver, and grey hair while gently cleansing. With every wash, it neutralizes brassy tones up to 5X and strengthens fragile strands from within using bond-building botanical technology. Safe for all hair types and textures, it revives chemically processed hair without stripping moisture. Crafted with 96% naturally derived ingredients, it restores softness and resilience, leaving hair visibly healthier and salon-fresh. Infused with Aveda’s signature Pure-Fume™ aroma of ylang-ylang, rose, and marjoram, it turns every wash into a luxurious sensory ritual.

96% naturally derived ingredients

Suitable for all types of blonde, lightened, and silver hair

Suitable for fine, medium, and thick hair types

Safe for colour-treated hair

Leaping Bunny Approved

Vegan

Massage into wet hair. Leave on for 1 - 3 minutes, depending on the desired amount of neutralising. Rinse thoroughly. Toning results can vary.

To neutralise brassy and yellow tones, use Botanical Repair™ Purple Toning Shampoo each wash day until your desired colour is achieved. Then, use weekly or as needed to maintain your desired tone.

Regimen:

Step 01: Pre-cleanse hair with Botanical Repair™ Bond-Building Pre-Shampoo Treatment

Step 02: Cleanse weekly or as needed with Botanical Repair™ Purple Toning Shampoo

Step 03: Condition with Botanical Repair™ Strengthening Conditioner (or alternate with Intensive Strengthening Masque Light or Rich, weekly or as needed)

Step 04: Protect from heat styling (up to 450º F) with Botanical Repair™ Strengthening Leave-In Treatment

Step 05: Smooth and create hold with Botanical Repair™ Bond-Building Styling Creme

Step 06: At night, apply Botanical Repair™ Strengthening Overnight Serum

Water\Aqua\Eau, Ammonium Lauryl Sulfate, Glycerin, Babassuamidopropyl Betaine, Decyl Glucoside, Glycol Stearate, Hydroxypropylammonium Gluconate, Hydroxypropylgluconamide, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Ext. Violet 2 (Ci 60730), Citric Acid, Tartaric Acid, Ammonium Sulfate, Sodium Chloride, Fragrance (Parfum), Limonene, Linalool, Citronellol, Geraniol, Eugenol, Benzyl Alcohol, Benzyl Benzoate, Benzyl Salicylate, Hydroxycitronellal, Sodium Citrate, Sodium Phytate, Phenoxyethanol, Sodium Benzoate, Potassium Sorbate, Benzoic Acid
Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up-to-date list of ingredients.