The idea for Blanche is, as the name suggests, built around my perception of the colour white. For the first time I actually made a fragrance for and with a specific person in mind. I wanted to capture her innocent and untainted side, with a fragrance almost transparent in nature. Blanche also represents an appreciation for classic beauty. The fragrance is pure and simple in structure but extreme in character. - Ben Gorham, founder
East meets West with the distinct scents from Byredo. Inspired by his mother’s Indian roots and European upbringing, founder Ben Gorham brings something fresh to the world of fragrance. Translating memories and emotions into its perfectly-packaged products, their high-end designs highlight the brand’s renewed approach to luxury, which can also be seen through the materials used in every scent.
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